In the extremely volatile environment of #COVID-19 pandemic, eCommerce is facing major opportunities, but also unprecedented challenges. As always, people's behaviors will determine how eCommerce businesses emerge from this critical period. It is crucial to embrace the key emerging habits that might forever change how people shop and what they expect from brands.
In this concise overview, you will be given an update on how eCommerce is reacting to the pandemic and how brands can embrace this unprecedented change.
We will be going through:
· Consumer highlights
· Global eCommerce highlights
· eCommerce forecast
· Polish eCommerce highlights
· Recomended tactics and tips
We hope that this practical guide will be more than useful to transform your marketing effort into tangible sales! Our speaker will be Barbara Grabiwoda - eCommerce Strategy Director at Publicis Commerce