Marketing & Communications Committee - "Future shape of brands"

Businesses' and communication professionals are adapting to the new normal. The pandemic crisis took all of us by surprise and has changed our everyday reality. It challenged the current operating models carefully prepared plans of all market players, including of course, the marketers.

For companies and brands, it is a test whether their Brand Purpose is real and how much it is worth. For brands that have not yet defined it – it is proof that it is worth doing.

Many of us ask ourselves the question whether, in this new situation, brands are important to consumers? How should they communicate and, finally, how can they prepare for the time after the pandemic which – as we all hope – will finally come?

• How should brands/companies communicate in coronavirus times?
• Does the brand matter in a pandemic?
• How can you build your brand in times of coronavirus?
• Is it time to change your plans?
• Will we still need brands?

Join us in an exciting meeting with Marta Matczak, Brand Strategy Team Director of PwC bringing the company perspective on future shape of brands!

The meeting will be held on Thursday, May 7th, at 11:00 a.m. -12:00 p.m.. via Webex. All registrants will receive Webex access link after the registration closes. (May 6th, 3 p.m.).